Getting the fundamentals right:

• Verify Google Analytics is properly set up and tracking data
• Verify Google Search Console is properly set up and monitoring website health
• Install an SEO solution for the website
• Set up uptime monitoring to ensure the website is always accessible
• Ensure the website has necessary pages such as Privacy Policy, and TOS etc.
• Set up keyword rank tracking to monitor search engine performance

Fixing the user side:

• Verify the website uses pretty permalinks for easier navigation
• Verify the website is mobile-friendly for optimal user experience
• Verify the website loads quickly
• Keep URLs short and easy to remember
• Optimize the 404 page to provide helpful information and suggestions
• Make it easy for users to share content on social media etc.
• Claim your brand on various social networks to improve visibility

Fixing the technical SEO aspects:

• Ensure the website uses HTTPS to provide a secure browsing experience
• Ensure the website has one www. version for consistency
• Fix any mixed content issues to prevent security warnings
• Check for a sitemap and submit it to Google Search Console for better indexing
• Check for a robots.txt file to control crawling and indexing
• Ensure URLs have proper redirects to
• Ensure URLs have proper canonical setup
• Look for and repair any broken links to improve user experience
• Look for and repair any redirect chains for optimal page speed
• Fix any missing meta titles/descriptions to improve SEO
• Use redirects properly to avoid unnecessary redirects
• Look for index coverage issues and fix any errors or warnings
• Check for manual penalties and take appropriate action
• Ensure pages are reachable within a maximum of three clicks
• Ensure proper use of “noindex” and “nofollow” tags to control indexing and crawling
• Stop irrelevant pages from indexing to avoid duplicate content issues

Fixing the classic on-page SEO mistakes:

• Ensure the target keyword matches user intent for optimal relevance
• Include the target keyword in the URL, title, and heading on each page for better optimization
• Include the focus keyword in the first paragraph for improved relevance
• Check for only 1 x  H1 tag on each page for better structure and hierarchy
• Use an SEO-oriented meta title with the correct length
• Include a captivating meta description to entice readers
• Better organize subheadings for content hierarchy
• Make any necessary changes to the format and style of content for optimal readability
• Link to related inner pages to improve website navigation
• Avoid linking to a webpage with the same anchor text the linking page is trying to rank for to avoid duplicate content issues
• Tag images appropriately so Google can recognise
• Configure image alt text to improve accessibility
• Look for social markup and implement it where appropriate
• Check dwell time and improve
• Aim for the featured snippet by providing valuable and relevant content
• Avoid over-optimization to prevent penalties and maintain a natural flow of content.

Fixing the overlooked aspects of SEO:

• Verify GZIP Compression is enabled
• Verify HTTP/2 is enabled
• Implement a caching solution
• Minify JS/CSS files to improve load time
• Resize large images at upload to reduce load time
• Compress and optimize images to reduce file size and load time
• Implement lazy loading for images and iframes to improve page speed
• Update website technology to the latest version
• Optimize database for better performance